| COMMITTEE
Red Herring East’s steering committee comprises highly respected opinion leaders in the technology ecosystem. Members are distinguished representatives from across the business and technology sector.
COMMITTEE MEMBERS
Joel Dreyfuss
Editor-in-Chief, Red Herring Magazine
Mr. Dreyfuss came to Red Herring from Bloomberg Markets in New York City, where he spent three years as a senior writer covering technology. Mr. Dreyfuss served two stints at Fortune magazine, most recently as a senior editor and author of a widely read column on personal technology.
Before joining Bloomberg, he was Editor-in-Chief of Urban Box Office, a dot-com startup that developed web sites aimed at young, urban audiences worldwide. Mr. Dreyfuss has also served as Editor-in-Chief of Information Week, Editor of PC Magazine, New York Bureau Chief of USA Today, and Executive Editor of Black Enterprise magazine.
Michael Greeley
President, New England Venture Capital Association and General Partner, IDG Boston
Mr. Greeley founded IDG Ventures Boston in 2001 and is a General Partner focusing on information technology, healthcare, and medical technology investments. Among a range of general themes, Mr. Greeley is currently focused on several investment themes including technology-enabled business services, the convergence of healthcare and IT, and technologies that address the physical security and defense market. He currently represents IDG Ventures Boston on the boards of BlueTarp, MicroCHIPS, Protein Forest, and VidSys and led the firm’s investment in Magen BioSciences.
Background
Prior to founding IDG Ventures, Mr. Greeley was with Polaris Venture Partners, where he focused on both early- and later-stage financings for emerging-growth companies. Before Polaris, Mr. Greeley served for over five years as Senior Vice President and Founding Partner of GCC Investments, a successful $200-million private equity fund. Before that, Mr. Greeley was a Vice President and one of the early professionals at Wasserstein Perella & Co., an international merchant bank with a $1.0-billion private equity fund. Additionally, Mr. Greeley was a member of the Mergers and Acquisitions Department of Morgan Stanley & Co. and worked in the Leveraged Buyout Group of Credit Suisse First Boston.
In previous positions, Mr. Greeley has served on the Boards of a number of public and private companies including Global TeleSystems Group (NASDAQ: GTSG), El Sitio International (NASDAQ: LCTO), MotherNature.com (NASDAQ: MTHR), Crescent Communications (acquired by Clear Channel), Fleetcor Technologies, and American Capital Access.
Education
Mr. Greeley received a BA with honors in Chemistry from Williams College and an MBA from Harvard Business School.
James G. Kollegger
CEO, Genesys Partners
James G. Kollegger is one of the pioneers of the information industry: founder of EIC/Intelligence, one of the earliest electronic database publishing companies; venture capitalist and CEO of Genesys Partners; an industry leader who has worked with groups such as the Information Industry Association, who named him their first “Entrepreneur of the Year” in 1987.
Mr. Kollegger was founder and CEO of EIC/Intelligence, one of the industry’s first electronic database companies, which he sold to Reed-Elsevier in 1988. EIC tracked new technologies from laboratory to marketplace for large corporate, government, and academic clients. Databases included artificial intelligence, biotechnology, CAD/CAM, environment, energy, robotics, and telecommunications.
Mr. Kollegger was instrumental in the growth of IIA - the Information Industry Association, a trade group of 600+ members—including Dow Jones, D&B, AT&T, and IBM—serving the emerging electronic information marketplace. He also served on the board of directors for six years and was founding chairman of the Public Policy Council. IIA recently merged with the Software Publishers Association to form SIIA, the most powerful information trade group in the U.S.
Mr. Kollegger served in the Strategic Communications Command during the Vietnam War as Operations Officer, Northwest Major Relay Station, and as Command Information Officer. He held the rank of Captain, with top-secret clearance, and was awarded the Army Commendation medal.
Mr. Kollegger was a member of the American Management Association’s Information Technology Council, a group of Chief Information Officers from Fortune 500 corporations (1985-93), helped select the head of the U.S. National Archives during the Carter era, and served on the Advisory Council of the U.S. Government Printing Office during the Reagan years.

Judith Hurwitz
President of Hurwitz & Associates
Judith Hurwitz has been a thought leader in the technology research and strategy-consulting field for more than 20 years. In 1992, she founded Hurwitz Group, a software research and consulting organization that quickly became an industry leader with top technology clients. Currently, she is President of Hurwitz & Associates, a research and consulting firm with a pragmatic portfolio of service offerings focused on identifying customer benefit and best practices for buyers and sellers of information technology in the U.S. and Europe. Ms. Hurwitz has held senior positions at John Hancock and Apollo Computer. She is a frequent keynote speaker at industry events and holds advisory board positions at Safeguard Scientifics and various emerging technology companies. She earned BS and MS degrees from Boston University and was also honored by Boston University’s College of Arts & Sciences when it named her a distinguished alumnus in 2005. Ms. Hurwitz is also a recipient of the 2005 Massachusetts Technology Leadership Council award.
Richard Schmalensee
Dean of MIT's Sloan School of Management and Chairman of Market Platform Dynamics
Mr. Schmalensee has been the Dean of the MIT Sloan School since 1998. Richard serves on the MIT Academic Council and Education Committee under the president, provost, and chancellor.
Dick served as a Member of the U.S. President's Council of Economic Advisers from 1989 through 1991, where he had primary responsibility for domestic and regulatory policy, including environmental and telecommunications policy, and for U.S. assistance to Central and Eastern Europe.
Dick has helped develop a new area of research in the field of economics known as two-sided strategies. These strategies help complex platform-based ecosystems design business models and pricing strategies that engage multiple customer groups. The application of these strategies can be seen in industries ranging from payment cards, software platforms, video games, internet businesses and mobile telephony to auctions, exchanges and advertising-supported media.
Dick received an S.B. in economics, politics, and science from MIT in 1965 and a doctorate in economics from MIT in 1970.
Barry Unger
Associate Professor of Innovation and Technology; BA, Massachusetts Institute of Technology; PhD, Harvard University.
An accomplished expert on high technology and venture capital businesses, Dr. Unger has founded and participated in numerous companies, including Kurzweil Computer Products, which became Xerox Imaging Systems. He is a member of Boston University’s Faculty of Photonics, and co-founder and chair emeritus of the M.I.T. Enterprise Forum. Dr. Unger served in U.S. President Jimmy Carter’s administration as senior advisor on science and technology, and is a recipient of the Vincent A. Fulmer Lifetime Achievement Award at the Massachusetts Institute of Technology.
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