Red Herring Asia 2008 is a forum for participants to gain valuable insights from the world's foremost experts in innovation and technology.

	Akio Tanaka, Director of Investments, Adobe
	Alex Hung, Managing Director, Crossover International
	Alex Lightman, President & CEO, Innofone/IPV6
	Allen Law, Chief Operating Officer, Click To See
	Andy Yan, Executive Managing Director, SAIF China
	Anuradha Acharya, Chief Software Architect & CEO, Ocimum Biosolutions
	Auria Styles, Attorney, Morrison & Foerster
	Bill Kung, Principal, General Catalyst Partners
	Bill Owens, Founder & Managing Director, AEA Investors LLC
	Birgit Coleman, Director, CTI Start-up USA / Swissnex
	C.K. Cheng, Founder & General Partner, Harbinger Venture
	Changle Liu, Vice President & CEO, Phoenix Satellite Television
	David Tang, Chief Financial Officer, China Broadband Communication
	Dennis Rose, Vice President, Citrix Systems
	Dilip Mistry, General Manager, Microsoft APAC
	Doug Farber, Vice President of Operations Asia Pacific, Salesforce.com
	Frederic Chesnais, Chief Executive Officer, Atari Interactive
	Harry Man, Partner, WI Harper Group
	Hong Chen, Chairman & CEO, The Hina Group
	Hope Chen, Director, Draper Fisher Jurvetson
	Ian Chin, President & COO, Wealink.com
	Jack Yang, Co-Founder & CFO, XCome
	James Ding, Chairman, AsiaInfo
	James Fong, Director, Microsoft
	James Gagnard, President & CEO, SmartSignal
	James Mi, Head of Corporate Development of Greater China, Google
	Jason Chiu, Chief Executive Officer, Cherrypicks
	Jing Liu, Founder & CEO, Mino Wireless
	Joe Zhou, Managing Partner, KPCB China
	John Ball, Founder & Managing Director, Steamboat Ventures
	John Chen, Chairman, President & CEO, Sybase
	John Hummelstad, Regional Director, Microsoft Apac
	Kevin Mayer, EVP of Corporate Strategy, Walt Disney
	Kok Fung Lai, Chief Executive Officer, BuzzCity
	Lui Sim Hua, VP of Asia Pacific & Middle East, Aspect Software
	Mahesh Murthy, Founder & CEO, Pinstorm
	Michael Hong, Chief Financial Officer, Pandora.TV
	MJ Aravind, Partner, Artiman Ventures
	Mohanjit Jolly, Director, Draper Fisher Jurvetson
	Peter Lee, Executive Director, NIF SMBC Ventures Asia
	Philip Zhai, Managing Director, Macquarie Group
	Probir Roy, Co-Founder & Director, PayMate India
	Richard Li, Chairman, PCCW
	Robert Lee, President & CEO, Achievo
	Rocky Lee, Partner, DLA Piper
	Russ Mann, Chief Executive Officer, SEMDirector
	Shawn Wang, Chief Financial Officer, Baidu.com
	Sheng Lu, Partner, Heidrick & Struggles
	Simon Galpin, Associate Director-General, InvestHK
	Stefan Rust, Director of Industry Marketing Strategy, Sun Microsystems
	Ted Lai, Vice President, Warner Bros
	Tony Chen, Chief Executive Officer, UIT
	Victor Koo, Founder & CEO, Youku.com
	Vivek Bhargava, Managing Director, Communicate2
	Yoshihisa Ueno, Managing Partner, TOA Capital

Most of the time, the matter is not about how much money is needed but how it is raised. Timing and skillful orchestration of the fund raising campaign can make or save a company. Although most financing can be grueling and expensive in terms of defocus and side effects, most of the blatant hurdles can be avoided in the first place. Entrepreneurs who artfully deal with venture capitalists always recognize when to avoid going to the well and when the right conditions are met. Exogenous factors such as the market gyrations or the competition aside, most successful fund raising happen swiftly and at the right valuation. How to seize the moment and how to identify that the timing is right?

Never Too Young, CEOs under 30

Young CEOs aren't as common in the current tech wave as they were during the last dot-com bubble. But the old heads aren't running everything. Even in this era of timid investors, a number of young CEOs have managed to win the money to build their dreams. Several young CEOs under 30 share their success stories: where the idea came from, how they raised money, how they work with investors and what they learned in a hurry.

Exiting: IPO, M&A?

Most exits for venture-backed companies are through mergers and acquisitions, with IPOs being the exception, rather than the rule. By any measure 2007 racked up significantly more IPOs -- over $5 billion -- than the past two years. But it was a far cry from the tech bubble in terms of multiples. Moreover, regulatory pressures facing public companies are not only discouraging companies to go public -- they're also pushing some public companies to go private. While it's in a start-up's best interests to have public ambitions, what is the soundest approach to offer return to investors, as well as develop sustainable, innovative companies?

Scale it - Execution from $3M to $50M

Going from zero to $3million requires an amazingly disproportional effort but relentless entrepreneurs then show their invaluable convincing talents. But once the genie is out of the bottle, one must hire a sales force and a process will take over, with the product standing on its own facing customers. Many authors have described how to cross the chasm and build both the infrastructure and the team to grow beyond the first stage. The roundtable will examine the ten mistakes to avoid and the ten recipes of success.

Mobile - The Shifting Balance of Power

The iPhone - and Steve Jobs' chutzpah - shifted balance of power between application developers and carriers. There is hope now that more innovative applications will redefine the consumer's mobile experience. Google's Linux-based mobile operating system, Android, and its Open Handset Alliance are all efforts to give more clout to the handset makers. How will these initiatives concretely foster innovation and bring us the next killer app? Will mobile content providers gain be able to negotiate better revenue sharing relationships with the carriers? All sides are still seeking the business model that rewards both carriers and content creators?

Cleantech - Which technology will stand out?

What has been defined as clean technology is really a market-basket of technologies with discrete markets, ranging from alternative fuels and energy sources, to transportation, materials technologies and water purification. While solar energy has been the recent darling of private equity, it remains unclear which of these emergent cleantech sub sectors will become most profitable, and offer venture-style investor return. This panel looks at the cleantech technologies most exploitable by venture capital, within the typical venture horizon of 3-5 years, and what impacts these technologies will likely have on the marketplace.

Security Trends

The ever-expanding Internet is increasingly less secure. The more it is used in daily transactions, the more opportunities it presents to criminals. The amateur hackers have long been shoved aside by professional criminals who are looking for a profit, not just show how smart they are. This panel looks at fresh approaches to Internet security and the bets the VCs are making.

Enterprise software - The Online Revolution

Several shifts are occurring in enterprise software. The most important one is the transition from "monolithic applications" to "services." Software as a Service, (SaaS) applications available over the Internet is the biggest threat to the status quo for the traditional enterprise software companies like Microsoft, Oracle, and SAP. According to Gartner Research, SaaS will grow seven times faster than on-premise software deployments during the next three years. Not limited to applications anymore, offerings of web-based operating systems have flourished in the last few months. How will this affect the market? At which pace will this continue? How should software companies prepare themselves? Is the sector poised for more consolidation? What will the landscape for enterprise software look like going forward?

Digital Media

The conversion of mass media to digital has been a fundamental revolution. From videos to photos to publications, digitization has caused a shift in the balance of power from traditional media to online and digital distribution. Print magazines and newspapers have lost advertising and readership to on-line publications and blogs. Unauthorized postings and sharing of copyrighted content have disrupted viewing patterns and concepts of fair use and ownership. The under-20 generation lives by the digital delivery and their switch has exposed the vulnerable business models of the old media. Power and influence are being redistributed from the old brand names to new online entities and blogs. Yet, the business models for this new medium are not clear. Just five percent of all ad spending globally went to the Web last year. Will creativity and quality falter? Can the new business models sustain the rich variety of fare that 21st century consumers expect? Will we fall back to a handful of media brands once the choices become exponential and unreliable?

Consumers and Business Marketing in High Technology

What have we learned from Facebook and Consumer marketing companies. How to create a viral and outbound program to accelerate market penetration? How to create long time customer loyalty and a product mystique? Several consumer marketing specialists and web 2.0 CEOs will draw a map of potential routes to follow. The age of unconventional customer reach has arrived.

Web 3.0 - Trolling for Profits

The appetite of VCs for social network sites knows no abatement. More than 400 social networks got funding last year, with 90 among them promising to keep you hooked up to friends and strangers via your mobile phone. But consumers have proved fickle and these sites have struggled to find a workable business model. What is working? Who's making money? Who will survive in a space that stays red-hot - and chock full of chatter.