Rapid transformation and consolidation in the tech and telco sectors is challenging global marketers to better anticipate, address and pre-empt new competitive threats, market intrusions and category contenders. Upstarts, innovators and off-shore entrants are increasingly disrupting established markets or defining new segments by bringing improved efficiencies, value propositions, user experiences, and cost structures to the market.

Red Herring CMO builds upon Red Herring’s ability to capture these disruptive trends ahead of time and help position your firm in this highly competitive environment. At Red Herring CMO, April 17-19 in Carlsbad, California, the Red Herring editorial team will identify and examine the ever evolving landscape. By leading debates with industry leaders and spotlighting dynamic market changes the Red Herring will provide extraordinary insight from lessons learned to perspectives on the future.

As importantly, Red Herring will explore overriding question:  What is the true role of the CMO? 

The CMO Council will deliver empowering findings from our recent study with researchers at Northwestern University's Kellogg School of Management entitled Define & Align the Chief Marketing Officer. This thought leadership initiative will better define the role, responsibilities and authority of the top marketing officer in today's corporation as well as provide both qualitative and quantitative insight.